Some people sounded a bit underwhelmed following the announcement of the iPhone 5 yesterday. I’m not one of them, as I don’t really get all excited about PR events to begin with. Furthermore, the iPhone 5 is exactly what I would have expected. Yet, one aspect of it has me shaking my head.
But let me begin by explaining why the rather moderate changes totally meet my expectations.
iPhone – the Volkswagen Golf of smartphones
The iPhone has basically turned into the Volkswagen Golf (replace with local car reference as appropriate). It’s so popular that the maker is reluctant to introduce any drastic changes to its functionality or design. Every new generation is an evolution rather than a revolution. The ambition is not to be the tech avant garde – let others introduce new features (NFT, wireless recharging, etc.). It’s sufficient if the class-defining product takes them on board when they’re already mature and proven.